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Mediterranean aesthetics and the notorious uncool graphics on the Pressure Clothes logo tees make Pressure Clothes the official streetwear of the Mediterranean.
Pressure Clothes started as a cult phenomenon, seen in the streets of Paris. The first tee had the pressure logo written in Arabic. This was designed at the time of the terror attacks happening in Paris. At this period, this was considered a strong political statement, as ‘arabophobia’ was a norm. This risk was adopted by the youth, to be turned later to a trend, as models and it-girls started wearing the tees.
Mediterranean aesthetics and the notorious uncool graphics on the Pressure Clothes logo tees make Pressure Clothes the official streetwear of the Mediterranean.
Pressure Clothes started as a cult phenomenon, seen in the streets of Paris. The first tee had the pressure logo written in Arabic. This was designed at the time of the terror attacks happening in Paris. At this period, this was considered a strong political statement, as ‘arabophobia’ was a norm. This risk was adopted by the youth, to be turned later to a trend, as models and it-girls started wearing the tees.
